(Tool)Missed revenue calculator

What is your website
leaving on the table?

Google’s own scores, your numbers, your seasons — and a clear picture of the customers and profit lost to a clunky phone experience and weak visibility in search, Maps and AI. Per month, quarter, year and 3 years. Change any number and the picture updates.

1The business

Yearly revenue lets the tool warn you if an estimate is too big for the business. A budget adds payback.

2What Google’s test shows

The button runs Google’s test on the site from step 1 (up to a minute) and fills in the scores. You can also type them from pagespeed.web.dev — “AI browsing” shows as a fraction like 1/2. Open Google’s test.

3The business today

A customer means a booking, call, visit or won quote that came from the website. Calls and direction requests are in your Google Business Profile stats — that’s real foot traffic to your door. Picking an industry fills in typical numbers.

4What may be missing

Orange fields come from the scores in step 2. Change any of them and it stops being highlighted.

5Seasons, add-ons and partners

1.0 is a normal month, 1.3 is 30% busier. Edit any month.

Corporate accounts, event planners, referral partners. Leave at 0 if unsure.

6Scenarios and timing

Each scenario scales the step 4 values: Base 50%, Medium 100%, Upside 150%.

BrandWorksApp team mode

What Google’s test shows today

Where the missing opportunity comes from (Medium, per month)

What it could add: Base, Medium and Upside

How your seasons change the picture (Medium, profit per month)

Busy months carry more of the benefit, so being live before your peak matters. Partners and referrals add customers on top of what the site wins on its own.

A typical launch takes about four weeks; larger sites can take up to eight. We measure before and after with the same Google tests shown above, so you see the change in numbers.

Why BrandWorksApp

    What we assumed

    Get this picture as a PDF

    A clean three-page report that’s easy to forward or print, with a link to book a call.

    How the math works

    Website visitors × share on phones × how many become customers × first-sale value (plus add-ons) × margin. Then six places where money leaks: people leave a slow page on their phone, never find you in search, Maps or AI assistants, can’t see how to book, and there’s no path for partners. Each value starts from Google’s scores and can be changed. Seasons spread the benefit across the months, and Base, Medium and Upside show the range.

    Common questions

    Is this a promise?

    No. It’s an estimate built on your inputs and shown as a range. Every assumption can be changed. Results depend on traffic, competition, pricing, season and how quickly inquiries are answered.

    Where do I find my numbers?

    Visitors and the phone share are in Google Analytics. Calls and direction requests are in your Google Business Profile stats. Customers and average sale are in your booking system, POS or CRM.

    How long does it take to fix?

    We typically launch in about four weeks and tune speed, search and AI readiness through week eight, measuring before and after with the same Google tests.

    Medium, profit per year$0
    See the picture ↓