How does the website opportunity calculator work?

It multiplies your website leads per month by your close rate, value per customer and profit margin, adds your peak season, and then shows what a 10%, 25% and 40% lift in website leads would add in profit per year. You can change every number.

Where do I find my numbers?

Leads per month come from your website forms, calls and booking system or CRM. Close rate is the share of those leads that become paying customers. Value per customer is the average first purchase or job. Margin is what you keep after direct costs.

Is the result a promise?

No. It is a range built on your inputs. Results depend on traffic, competition, pricing and how quickly inquiries are answered. Published speed and usability studies point to modest gains, so the default lifts stay low.

What could a better website earn you? In your own numbers.

01 · Business

Business name

Website

Industry

Annual revenue, $ optional

Website budget, $ optional

Revenue lets us check the estimate is realistic for the size of the business. A budget adds a payback row.

02 · What the website brings in today

Website leads per month

Close rate, %

Value per customer, $

Profit margin, %

These are my real numbers (from analytics, booking system or CRM)

Picking an industry fills in typical numbers — replace them with yours. Leads are forms, calls and bookings that come from the website.

03 · Season

Peak months per year

Extra leads in peak, %

04 · Improvement scenarios & speed

Conservative, %

Base, %

Upside, %

Extra website leads after the rebuild. Published speed and usability studies point to modest gains, so the defaults stay low.

Mobile PageSpeed today, 0–100 optional

Shown in the report for context; it doesn’t change the money. Don’t know your score? Run the free website check.

BrandWorksApp team mode

Team code

Get this estimate as a PDF

A clean two-page report that’s easy to forward or print. Book a call straight from it if you like.

Book a call → WhatsApp Free website check

How the math works

Everything is in the open — no black box. Website leads per month × the share that become customers × value per customer = the revenue your website brings in today, with your peak season added. Then we look at 10%, 25% and 40% more website leads and multiply the extra revenue by your margin. That’s the added profit per year.

Why a range. Nobody can honestly promise an exact number up front. The conservative case is what you can plan on; the upside is the ceiling when everything goes well.
Why the lift is modest. Speed, clear service pages and an easy way to inquire do move conversion, but published studies point to modest gains. We keep the defaults low.
A built-in reality check. Add your annual revenue and the calculator warns you when the lift from the website alone looks too good to be true.

Where to find your numbers

Leads per month: website forms, tap-to-call calls and online bookings — in Google Analytics, your booking system or CRM.
Close rate: how many of those leads became paying customers.
Value per customer: the average first job or ticket. If customers come back, you can use a year’s worth.
Margin: what you keep after direct costs like materials and labor.

Common questions

Is this a promise?

No. It’s a range built on your inputs. Results depend on traffic, competition, pricing and how quickly inquiries are answered.

Why doesn’t my PageSpeed score change the money?

No study ties a specific score to a fixed sales lift. The score shows where the technical work is, so we show it for context and measure it before and after launch.

Do you store my numbers?

Until you ask for the PDF, your numbers stay in your browser. If you send it, we get a copy of the estimate so we can prepare for a conversation.

Another tool

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